The queen of pop-rap weirdos, Nicki Minaj, recently had a blow up at NY radio station Hot 97fm. It seems the pressures of unbridled opportunism have not been so kind to her latest album project which only sold 36,000 units upon its debut. For an independent artist, these numbers would actually be great, but with the huge budget spent on promoting her brand of rap comedy, the numbers are terrible. The cost of overdone music videos, commercials and payola to keep her in rotation far exceed what a mere 36,000 units can sustain for very long.
Residing in over-priced living quarters, bleeding money on frivolities like wigs and shoes while record companies, producers and investors wait to recoup their investments, is probably not wise either. The pop audience is very fickle. And today’s sensation can be tomorrow’s has-been. Nicki’s problem with Hot 97 started in the summer of 2012 when host Peter Rosenberg called her single “Starship”, ” pop bullshit.” After hearing the comments, she refused to perform, possibly fearing a backlash of boos from the harsh NY crowd. She cited the incident when confronting Hot 97’s program director on the phone in late November.
Hot 97 Gets Call from Nicki Minaj