Why did KOTD use Canibus in their commercial?

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In a shadesradio.com commentary I talked about how most Hiphoppas don’t watch battles of any kind, whether its emceein, deejayin, bboyin, or whatever. Why is that? Isn’t Hip Hop Kulture losing out on what could be well-regulated, profit generating business?

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In discussing this, I sidetracked on the fact that in the new YouTube commercial for the KOTD rap battle channel, one of the first clips shown was Canibus holding up the infamous notepad he brought to the battle. That clip is intermingled with at least one other clip of the Canibus vs Dizaster battle that exposed the low-point of emcee battle rap. That battle is a dismal representation of what a good rap battle should be. The idea that KOTD used it in their promotion seems to speak to a thread of in-authenticity in their approach. On some WWE spectacle type shit, using that clip is a good move. But to show how thorough your rap league is, showing that clip to anyone who saw it as a True Hiphoppa, would reveal something that was not a good look. That battle was terrible, unorganized, unregulated and poorly prepared on the part of the promoters.

In that battle, you saw clearly the short-comings of the format. The rounds went on for an undetermined amount of time with numerous pauses. The lack of a beat at any point during the battle left it little in entertainment value. Dizaster’s over-the-top physical gesticulations were reminiscent of a WWE wrestler foaming at the mouth for a promo spot, as part of his character’s set of antics. And after all that, Canibus pulls out a notepad and starts yelling at the crowd to be quiet while he reads from it. C’mon son, that rap battle was garbage. To a Hiphoppa who appreciates real Hip Hop, that shit was terrible. It makes you understand why most people don’t watch battles because at any time some whack shit is bound to happen. It could be this, or Math Hoffa sneaking Serious Jones or Daylyt whipping his dick out. That’s the kind of spectacle you may have to deal with at modern rap battles. Rather than a true test of skill, it’s all based on fake bravado, posturing, and trying to look antagonistic just like the WWE. Instead, it should be more regulated like the X-Games or boxing, so that more people could enjoy it.

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For the on=topic part of the conversation, the economic loss to Hip Hop because of the marginalized viewing of battles is discussed in depth as well as what can be done to combat it.  Listen to the clip below.

Kurt Nice

Kurt Nice aka Kurtiss Jackson is a behind the scenes pioneer in the Hip Hop Kulture, creating the first nationally distributed video mix tape series, Shades of Hip Hop, in the late 1990s. Since touring the country with the Stop the Violence Movement and the Temple of Hip Hop as KRS-ONE’s National Marketing Director, Kurt Nice has been a constant commentator on conscious Hip Hop and its relevance to the new rap music of today, through radio and cable appearances. contact Kurt at info@hiphoplives.net

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Kurt Nice aka Kurtiss Jackson is a behind the scenes pioneer in the Hip Hop Kulture, creating the first nationally distributed video mix tape series, Shades of Hip Hop, in the late 1990s. Since touring the country with the Stop the Violence Movement and the Temple of Hip Hop as KRS-ONE's National Marketing Director, Kurt Nice has been a constant commentator on conscious Hip Hop and its relevance to the new rap music of today, through radio and cable appearances. contact Kurt at info@hiphoplives.net

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Posted in 9 Elements, After Pac, After Tupac, b-boy, bboy, canibus, freestyle, Hip Hop, hiphoplives.net, kurt nice, Latest Issue, magazine, Recent Posts, shadesradio.com

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