The most popular Jay-Z interview on YouTube right now…

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What does it mean when you have the most popular Jay-Z interview on YouTube right now? Nothing…because YouTube hits aren’t what they seem.

This week on I broke down the significance of YouTube hits and likes on social media. On the one hand, they are good sources of advertising dollars but beyond that, they can’t gauge the true significance or origin of the relevance each video has. People may be intrigued by the subject matter or been duped into opening the link by click bait or inspired to troll/hate on the video instead of just being the casual observer. The content doesn’t dictate how important the video is either, in the grand scheme of things, so how do you know if your video is significant?

Listen to the clip to get the full perspective…


Jay-Z count

Kurt Nice

Kurt Nice aka Kurtiss Jackson is a behind the scenes pioneer in the Hip Hop Kulture, creating the first nationally distributed video mix tape series, Shades of Hip Hop, in the late 1990s. Since touring the country with the Stop the Violence Movement and the Temple of Hip Hop as KRS-ONE’s National Marketing Director, Kurt Nice has been a constant commentator on conscious Hip Hop and its relevance to the new rap music of today, through radio and cable appearances. contact Kurt at

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