What does it mean when you have the most popular Jay-Z interview on YouTube right now? Nothing…because YouTube hits aren’t what they seem.
This week on spreaker.com I broke down the significance of YouTube hits and likes on social media. On the one hand, they are good sources of advertising dollars but beyond that, they can’t gauge the true significance or origin of the relevance each video has. People may be intrigued by the subject matter or been duped into opening the link by click bait or inspired to troll/hate on the video instead of just being the casual observer. The content doesn’t dictate how important the video is either, in the grand scheme of things, so how do you know if your video is significant?
Listen to the clip to get the full perspective…