P. Diddy gives group $250k to promote entrepreneurship

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“Don’t worry if I write rhymes, I write checks.” – Puff Daddy

In an shining example of putting your money where your mouth is, Sean Combs aka Puff Daddy, aka P Diddy or just Diddy, used his vast material influence to give back. In an effort to promote the Temple of Hip Hop’s 9th Element, Entrepreneurialism, Diddy showed his support at a recent Network for Teaching Entrepreneurship event held in New York. Diddy provided much needed financial resources to the  organization which teaches inner-city youth business principles and encourages them to harness their economic survival skills. In contrast to the shareholder model of business which dictates the elevation of profit above all else, the social value model encourages shared value for stakeholders in the community.

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In addition, the intangible capital created by such a public relations campaign by Combs enhances his brand on new levels. The key to valuable PR is letting the marketplace know of the company’s acts of goodwill. Combs is doing an excellent job in that respect with this most recent contribution. Although he has donated money in the past, a continued effort to fund social organizations helps to solidify his #1 position on Forbes list of Hip Hop Cash Kings. Public relations of this caliber has two effects. One effect is the social value created by the gift itself. This organization (NFTE), can go on to teach students, more than 500,000 of which have graduated from the program to date. The other effect is the goodwill generated toward Puffy’s brand. This consumer goodwill is not necessarily financial, but works to enhance certain intangible qualities of the brand. This type of PR is useful in combating bad publicity as well, but is more effective when it is used in a proactive way like Puffy is doing here. Jay-Z could learn a thing or two about branding from Diddy in this regard. Still, after the Harry Belafonte situation, an effort like this from Shawn Carter for the Jay-Z brand would be strictly reactive at this point.

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References:

1. Popwrapped blog, Diddy Gives Back…, http://popwrapped.wordpress.com/2013/10/07/diddy-gives-back-rapper-gives-youth-charity-250k/

2. Gillespie/Hennessey, Global Marketing 3rd edition, Cengage Learning 2011

 

Kurt Nice

Kurt Nice aka Kurtiss Jackson is a behind the scenes pioneer in the Hip Hop Kulture, creating the first nationally distributed video mix tape series, Shades of Hip Hop, in the late 1990s. Since touring the country with the Stop the Violence Movement and the Temple of Hip Hop as KRS-ONE’s National Marketing Director, Kurt Nice has been a constant commentator on conscious Hip Hop and its relevance to the new rap music of today, through radio and cable appearances. contact Kurt at info@hiphoplives.net

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3 thoughts on “P. Diddy gives group $250k to promote entrepreneurship”

  1. Which creates exciting opportunities for brands that combine tackling this guilt spiral with consumers’ endless status seeking (still the driving force behind all consumer behavior).

  2. This is an executive leadership paper produced by Argyle Executive Forum featuring an interview with Arthur Smith, Executive Vice President and Chief Marketing Officer for Union Bank. Smith discusses his role as CMO for Union Bank and how he is leading the organization’s efforts to establish a scalable, formal marketing discipline in order to become a Top 10 Bank by 2015. Topics covered in this article include how the bank intends to differentiate its brand, how social media is changing the way it markets to and communicates with customers, and how technology is enabling the bank to improve the customer experience and empower consumers like never before.

  3. get smart says:

    One of the biggest ways celebrities use social media to build their brand is by getting closer to their fans. Using Twitter or Instagram gives a star the chance to talk to his or her fans in a relatively safe environment. Since people love “talking to” their favorite stars, this endears celebrities to their adoring hoards even more. A retweet from someone you love is cause for celebration and it makes you think the stars you love really are just like you.

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