What are the challenges you face as an artist trying to live through your art? Whatever you think they may be, most of those challenges aren’t new.
There is no question that the internet has made it much easier for creatives to promote their music, artwork, beats, manuscripts etc. This is sometimes the problem too, however. As the above chart shows, the main problem that many face, is how to promote their art on a limited budget. The key seems to be generating the most impact from whatever tools you use. There are many options for an artist, producer, or writer to use the internet to promote their creative products. Most performers will cite YouTube, Souncloud, DatPiff, Reverbnation etc. as means of promoting their work. When talking about selling beats, producers will tell you iTunes, Twitter, MyFlashStore, Soundclick etc. Painters and photographers might talk about Etsy, Sellfy, FineArtAmerica etc. and of course authors will give you helpful sites as well. But short of having your own website, free of all the competition, your creative work will mostly go unnoticed unless you promote it. The best way to do that is to use services like GoogleAdSense, FaceBook pay-per-click ads, YouTube commercials or services that allow you to place banner ads on multiple sites or search engines.
The question still remains; what do you actually promote, even if you use the pay-per-click services? Do you promote your latest project, your whole catalog, the home page on your website or even your webstore? Target Media Group’s answer to these questions is the next evolutionary step in artist promotion, the Mixtape Magazine or Personal Promo Magazine. A promotional tool like the Mixtape Magazine, is the best way for artists to;
– Consolidate promotion
– Satisfy current supporters
– Generate new fans
Right now Mixtape Magazines are different from other forms of promotion.Visuals add context for the music. Visuals tell a story (a picture is worth a thousand words). Pictures can provide a background to a song or artist that may be compelling to a reader. Visuals allow a full story behind a song to develop. For other creatives it can be a place to show bios, accomplishments and special projects.
2. Can you protect your music from being copied without permission?
The Mixtape Magazine format allows people to listen without being able to download music if you choose. All the promotional music can still be sold as downloads.
3. What should I promote?
It can be used to present a whole catalog or one single or one project.
4. How do you stay connected with supporters?
Links to other sites can be added to the magazine. (Personal website, download sites, sponsor sites)
4. Is a mixtape magazine easy to promote?
The file is portable on the internet. It can be emailed, embedded and posted live in blogs or on social media like FaceBook
5. What can an artist put in a Mixtape Magazine?
Audio and video can be embedded in the publication. It is 100% customizable and limited only by your imagination or that of your graphic designer. Audio files and the PDF file of the publication can be downloadable if you choose.
6. Is it expensive?
The mixtape magazine is cost effective and can go as far as your budget takes you. The magazine format makes it easy to solicit sponsorship also. Ads can be updated periodically and you can actually generate an income from the magazine itself.
7. What if the person doesn’t have a computer, can I still promote to them?
It is viewable on all smart phones (Android, iPhone etc.).
8. Why is the magazine format better than normal audio players?
The TMG – Mixtape Magazine format encourages the reader to flip the page and scan until something catches their eye. Unlike an audio player, each song can be provided with pictures and a context, as well as liner notes or credits.