Mainstream rappers don’t care about you

I like this

If you observe what’s ‘poppin’ with today’s popular rappers, you won’t find much that should concern you. You aren’t missing anything by not listening to them. They aren’t making any big strides artistically or conceptually. Their songs are the same warmed-over, R&B inspired, auto-tuned trap music that was spilled in the gutter by T-Pain years ago. The new thing since then is a more muddled, mumbling, autism-inspired vocal tone exemplified by rappers like Desiigner who had the #1 song on Billboard for the last week of July 2016. This mumbling screed of trap ideology not only denigrates the auditory experience, but dumbs-down the listener who believes in any of the messages proposed.


Mainstream rap is littered with irrelevant songs about rapper’s personal experience with random women, that mimics many other recordings already produced. The music is not meant to inspire or inform the audience. Instead, its like listening to a room full of shallow people having a drunken conversation about who they had sex with. These topics are actually, completely irrelevant to the masses but that’s where pop rap is today. The lack of adult topics, skillful wordplay, or relevance to real life, real World events is why I don’t appreciate the music or listen to it.


When people tell me this pop rap on the top of the Billboard charts is hip-hop music, I disagree. The impetus behind hip-hop music’s rise to prominence and significance in the 1980’s is not the same for today’s rappers. They have no real idea of what Hip Hop Kulture is. That is the reason they make R&B inspired music instead. They don’t know what originality, concept and skills are. They don’t understand the connection that hip-hop music has to peace, love, unity and safely having fun. Modern rappers don’t understand the concept of “each one, teach one.” They speak only about what concerns them personally, and for some reason, voyeuristic young fans are intrigued by it. Young people, who I assume, buy their music, make these rappers popular on YouTube or social media platforms that convince others to follow. Are these charts really reflective of what’s popular? Do these charts somehow reflect the mind-state of today’s society or is the mind-state of these misguided, irresponsible, unskilled rappers being programmed onto society?


So, the important question is who controls what becomes a popular message? Do the popular rappers, with their limited intellect and subject matter, dictate their way of thinking onto impressionable young people or are they reflecting what people already think? Well, listen to what they’re talking about. They’re not reflecting the mood of society or what people in general are thinking. They are projecting their personal stories about topics that don’t concern anyone but them and their sex partner. What we mostly hear is personal relationship drama, personal beefs and talk about how much money they have, all topics that don’t really concern you or me. For women and children, this music may be relevant, but I’m neither, so it’s not for me. In fact, that may be the root of the problem. When hip-hop music shifted toward pleasing an audience of women and children, is when it stopped being Hip Hop and started being rap. IJS


Kurt Nice

Kurt Nice aka Kurtiss Jackson is a behind the scenes pioneer in the Hip Hop Kulture, creating the first nationally distributed video mix tape series, Shades of Hip Hop, in the late 1990s. Since touring the country with the Stop the Violence Movement and the Temple of Hip Hop as KRS-ONE’s National Marketing Director, Kurt Nice has been a constant commentator on conscious Hip Hop and its relevance to the new rap music of today, through radio and cable appearances. contact Kurt at

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