It’s simple, sparse, slow, blues inspired, Hiphop consciousness by Chuck D. The Public Enemy Founder, released the video in a tweet today, saying. “This RAP record will Move YOU! PublicEnemy presents .Everything to the Planet Earth. Now on VIDEO!”
The video does move you, if you long for the days of meaningful lyricism in rap music. Definitely not a club banger, but just the opposite, this song resembles more of a blues track than a hip-hop song. The lyrical content is key in this message however. Chuck D touches on the crux of why modern pop-rap is so irrelevant to the average person’s life. Chuck simply lists all the things he doesn’t have, like mansions and Grammys and top ten hits and platinum chains or swag for that matter. In the end, he is also reflecting on the notion that he has no regrets either. Chuck comes to the conclusion that what he does have, is EVERYTHING.
Throughout the video are the images of real people; not rappers claiming they’re real, but real people; regular people with regular lives. None of them are popping bottles or making it rain on strippers either. It’s this lack of reverence for the common man that has set modern rap music so far apart from the true human experience. What modern rappers talk about is fantasy for most, even if not for themselves. After all, some of these rappers don’t fly as many private jets or pop as many bottles as they would have you believe. And what relevance does that have to the real life of everyday people anyway? Not much.