Ever worry that your art or products are not commercial enough? Ever think about “reinventing” your work to fit the mold because you read somewhere the “new formula” or the “new rules” for making it today? I think that redirecting your art just to make it more mainstream and commercial would just provoke your current fans & customers to look the other way, because to them, you’d become just another one of the 250,000 other “hopefuls” attempting to go “viral” or “socialize” your way to fame and fortune. In the old days, we called that “selling out!”
Great work is not created out of a “common” formula. It’s actually created out of an “absence of formula!” And the only true “formula for success” for any pro artist & entrepreneur is the one that you cook up in the sanctity of your own creative space, whether that’s in the studio or the penthouse. That sacred time of day (or night) when you get completely consumed in the work you love, creating form, inventing truth, grappling with your muse, and battling with your inner demons of doubt & fear. It’s during those times when the crazy creative genius (inside you) gives life to incredible ideas, and produces extraordinary work, and designs ingenious ways of sharing and spreading great entertainment that inspires us, and great products & services that benefit all of us. THAT’S the new formula. Heck, that’s the ONLY f ormula! And it’s not found in a bloggers tip-list or a consultants how-to book. It’s found in your room…in your office…in your home studio…in your creative work-space. And it’s mostly found in the deepest purest depths of your creative soul. You’re an artist, an entrepreneur and this is your destiny! And the only true formula or “plan of action” designed for your personal success is the one that YOU write.
Best selling author J Michael Dolan is the founder and former CEO/publisher of Music Connection magazine. Today he writes, speaks and leads a creative think-tank specializing in “innovative solutions to impossibl e challenges.”